Blog
Evergreen vs. live launch: Which is right for you?
Evergreen online courses and live launches are two popular models for course creators, but they have very different pros and cons. Some of the biggest names in the online course world swear by live launches, while others prefer the steady income of evergreen courses. Which is right for you? Let's break down the differences and help you decide.
Siobhán James
How to discount a course without devaluing it
Discounts on online courses can be a great way to get people off the fence and into your course. But they can also backfire if you're not careful. Here's how to offer discounts on your online course without devaluing your content or hurting your bottom line.
Siobhán James
How to compete with free content as a creator
If you're a paid course creator, you might feel like free content is your biggest competition. With so much information available online for free, why would anyone pay for your course? In this post, we'll explore the reasons why paid courses still have a place in a world full of free information and how you can compete with free content.
Siobhán James
Copywriting tone of voice: How to find yours
Even if your sales message is great, the wrong tone can make it fall flat. Understanding the difference between voice and tone (and knowing how to use them) can help you connect with your audience and make your words resonate. Here's how to define your copywriting tone of voice and why it matters for course creators.
Siobhán James
How to sell courses with value-based marketing
Value-based marketing is about giving before you get. Here's how to use this approach to sell your online course by offering real value upfront and building trust with your audience before asking for a sale. We'll cover why value-driven marketing works, key principles for course creators, and how to put it all into practice.
Siobhán James
Steal this welcome email template for your funnel
Not sure what to send to new subscribers after they sign up for your lead magnet or subscribe to your newsletter? Use my welcome email template to make a good first impression and set the stage for course conversions further down the line (free access).
Siobhán James
Why you shouldn't pay for copywriting by the word
Visit freelancing websites and you'll see copywriters offering their services for a certain amount per word. But here's why obsessing over copywriting word count is a mistake—and what you should focus on instead if you're hiring a copywriter for your online course marketing.
Siobhán James
Should you offer payment plans for your course?
Payment plans for online courses can make them more accessible and increase conversions—but they're not right for every instance. Here's how to decide if payment plans are right for you, and how to set them up and manage them if they are.
Siobhán James
8 trust-based marketing strategies for creators
People buy from people they trust—which means it's essential to build trust with your audience before you ask them to invest in your course. But how do you do that? Here are 8 trust-based marketing tips to increase credibility throughout your course marketing.
Siobhán James
How to write your course FAQs (with examples)
When people land on your sales page, they'll have questions that could make or break their decision to buy. Your course FAQs aren't just about answering practical questions—they're a tool to address concerns. To do this well, they need to be carefully crafted to persuade them that your course is the right choice.
Siobhán James
How to define your ideal customer avatar
Getting to know your customer isn't just important; it's everything. If you don't have a clear picture of who you're marketing to, your message won't connect with the people who need it. This guide is designed to help you build a detailed profile of your Ideal Customer Avatar (ICA) so you can speak to them in a way that resonates.
Siobhán James
Beginner's guide to naming your course
Choosing the right course name can be more important than you might think. A good name grabs attention and makes it clear what students can expect to achieve. A bad one can repel your ideal students. In this guide, I'll show you how to pick a course name that stands out and connects with your audience in the right ways.
Siobhán James
![Webinar invitation email templates [swipe mine]](/_image?href=%2F_astro%2Fwebinar-invitation-email-templates.ig4b3k-9.svg&f=svg)
Webinar invitation email templates [swipe mine]
Webinars are one of the most effective ways in which course creators can convert strangers into students. But especially in the early days, half the battle is getting people to even register. In this article, I'll give you my tips on sending out webinar invitation emails that get 'butts in seats'—and I'll even give you the templates I use.
Siobhán James
Your first online course evergreen launch plan
Online course success doesn't happen by accident. You need a strategic approach to your new course launch. In this guide, I'll walk you through creating an online course launch plan that sets you up for evergreen success. You'll learn to create a funnel that works for you 24/7, taking your course from idea to income.
Siobhán James
Beginner's guide to course sales funnels
Sales funnels aren't an advanced strategy for course creators – they're essential for turning prospects into paying students. If you're new to online course sales funnels, this guide will help you understand the key components and common mistakes to avoid. I'll also include examples of successful course funnels you can take inspiration from, in a variety of niches.
Siobhán James
Long copy vs short copy for course sales pages
Most course creators worry about their sales page copy being too long, but is their concern justified? In this post, we'll talk about what the ideal length for sales copy is, and the 11 factors that determine whether you'll need long copy vs short copy.
Siobhán James
Basic intro to marketing messaging strategy
A good marketing messaging strategy helps you communicate the value of your course to your target audience. This article will guide you through the basic components and steps involved in creating a marketing message that converts. Suitable for beginners.
Siobhán James