Make your online course a best seller
Hire a professional sales funnel copywriter
Make your online course a best seller
Hire a professional sales funnel copywriter
Make your online course a best seller
Hire a professional sales funnel copywriter
All that time creating a course, and now it's not selling like it should.
Months creating the content.
Weeks setting up the tech.
Now, hours wondering if it was all for nothing.
But there's more to marketing a course than publishing a sales page. So if you're struggling to get students after launch, it's not over yet.
All that time creating a course, and now it's not selling like it should.
Months creating the content.
Weeks setting up the tech.
Now, hours wondering if it was all for nothing.
But there's more to marketing a course than publishing a sales page. So if you're struggling to get students after launch, it's not over yet.
Courses don't convert on a dime
There are five things you need to know before you can successfully sell an online course:
1.
5.
Nobody gets engaged on the first date
Nobody gets engaged on the first date
2.
5.
People only buy from people they trust
People only buy from people they trust
3.
5.
Relationships don't nurture themselves
Relationships don't nurture themselves
4.
5.
Buyer psychology is complicated
Buyer psychology is complicated
5.
5.
Repelling is easier than selling
Repelling is easier than selling
Successful courses use sales funnels. Best-selling courses use sales funnel copywriters.
Successful courses use sales funnels. Best-selling courses use sales funnel copywriters.
Three ways to shoot your sales in the foot
Option 1
Write your own funnel
Find a template from some random copywriter's website and hope for the best. Then, when it doesn't convert, forever wonder if it's the copy or the product.
Option 1
Write your own funnel
Find a template from some random copywriter's website and hope for the best. Then, when it doesn't convert, forever wonder if it's the copy or the product.
Option 2
Ask ChatGPT to help
Use a tool designed to generate average content, trained using more bad copy than good. And watch readers brush off your message as salesy and impersonal.
Option 2
Ask ChatGPT for help
Use a tool designed to generate average content, trained using more bad copy than good. And watch readers brush off your message as salesy and impersonal.
Option 2
Ask ChatGPT to help
Use a tool designed to generate average content, trained using more bad copy than good. And watch readers brush off your message as salesy and impersonal.
Option 3
Hire a professional page-filler
Freelance marketplaces are full of people who can write copy for every page—but it won't make those pages convert. Because content ≠ conversion copy.
Option 3
Hire a page-filler
Freelance marketplaces are full of writers—but their copy won't necessarily convert visitors into buyers. Because content ≠ conversion copy that sells.
Option 3
Hire a professional page-filler
Freelance marketplaces are full of people who can write copy for every page—but it won't make those pages convert. Because content ≠ conversion copy.
You need a sales funnel copywriter who know how to sell courses.
You need a sales funnel copywriter who knows how to sell courses.
You need a sales funnel copywriter who know how to sell courses.
I'm Siobhán James
Professional copywriter for course creators
I write high-converting sales funnels for online courses. That includes messaging strategy, landing pages, emails and sales pages.
My clients hire me because they're unhappy with how well their course is selling. They know how valuable it is, but they're not communicating it well enough to potential students.
I'm Siobhán James
Professional copywriter for course creators
I write high-converting sales funnels for online courses. That includes messaging strategy, landing pages, emails and sales pages.
My clients hire me because they're unhappy with how well their course is selling. They know how valuable it is, but they're not communicating it well enough to potential students.
Results that speak for themselves
61%
Landing page CR
Most marketers aim for 10% conversion rates on landing pages. I aim much higher, which means 6x the leads.
38%
Email open rate
Subject lines matter. They're the difference between an industry average of 20% and double the eyeballs.
8.6%
Email CTR
The more people who click, the more people who buy. Why settle for 3-5% if you can get triple the clicks?
Results that speak for themselves
61%
Landing page CR
Most marketers aim for 10% conversion rates on landing pages. I aim much higher, which means 6x more leads.
38%
Email open rate
Subject lines matter. They're the difference between an industry average of 20% and double the eyeballs.
8.6%
Email CTR
The more people who click, the more people who buy. Why settle for 3-5% if you can get triple the clicks?
Results that speak for themselves
61%
Landing page CR
Most marketers aim for 10% conversion rates on landing pages. I aim much higher, which means 6x the leads.
38%
Email open rate
Subject lines matter. They're the difference between an industry average of 20% and double the eyeballs.
8.6%
Email CTR
The more people who click, the more people who buy. Why settle for 3-5% if you can get triple the clicks?
Results that speak for themselves
61%
Landing page CR
Most marketers aim for 10% conversion rates on landing pages. I aim much higher, which means 6x the leads.
38%
Email open rate
Subject lines matter. They're the difference between an industry average of 20% and double the eyeballs.
8.6%
Email CTR
The more people who click, the more people who buy. Why settle for 3-5% if you can get triple the clicks?
Three weeks until copy that converts
Three weeks until copy that converts
Week 1
Week 1
A:
A:
Deep-dive client interviews
Deep-dive client interviews
B:
A:
Interviews with students
Interviews with students
Week 2
Week 2
C:
A:
Messaging strategy map
Messaging strategy map
D:
A:
Draft sales funnel copy
Draft sales funnel copy
Week 3
Week 3
E:
A:
Read-through on Zoom
Read-through on Zoom
F:
A:
Final edits and handover
Final edits and handover
Client responses
You totally nailed it.
You totally nailed it.
I got my first sale!
I got my first sale!
It's so perfect I could cry.
It's so perfect I could cry.
We just made $35k!
We just made $35k!
It turned into a $60k launch...
It turned into a $60k launch...
We can't thank you enough.
We can't thank you enough.
Next steps
Hire me as your sales funnel copywriter. Make your course a best seller.
