At last, a sales page that does it justice
Hire a professional sales page copywriter
Does this sound familiar?
- You put so much effort into creating your course but the sales page isn't converting visitors into students like it should.
- You feel frustrated because you know your course has potential, but you can’t seem to communicate its full value.
- You're too close to your own product to know how to describe it in a way that resonates with your audience.
- Your sales page isn't doing the course justice, and you're disappointed that sales are this slow because you'd hoped to help so many more people.
Nobody cares about your course until you convince them they should
And if you're like most creators, you're probably making these sales page mistakes:
Mistake #1:Lack of clarity around outcomes
If people don't understand the specific results they'll get, they're not going to buy.
It's easy to assume the benefits and outcomes are obvious, but without clearly stating what they'll achieve, your ideal students are left guessing and likely to move on.
Mistake #2:Lack of audience specificity
Your sales page needs to speak directly to a specific audience. If you try to appeal to everyone, you end up resonating with no one.
It's tempting to cast a wide net, but if you don't tailor your message to a well-defined target audience, you're missing the chance to really connect with those who need your course most.
Mistake #3:Not using the reader's language
If you're not using the language and terminology familiar to your audience, you're creating a disconnect.
When you use industry jargon, overly technical terms, or language that doesn’t match the way your audience speaks and thinks, it undermines any relatability and trust in the product. Buyers need your message to seem familiar.
Mistake #4:Focusing too much on the product
It's easy to get caught up in listing all the features and content of your course, but that's not what sells.
People need to know how the course will benefit them, what problems it will solve, and what transformations they can expect—not just what it includes.
Mistake #5:Not using emotional triggers
While logical arguments are important, emotions drive decision-making.
If you're not appealing to their feelings—like excitement or fear of missing out—your message isn't going to be as compelling.
Arguments and facts might be easier, but they're usually not enough to convince people to change their behaviour.
Online courses sink or swim based on their sales page—not the quality of their curriculum.
Three ways to keep running round in circles
Option 1
Keep guessing
Look at your sales page again and again—tweaking sections here and there hoping it makes a difference. But you're never truly happy with it because you know you're shooting in the dark.
Option 2
Use a template
Find a 'fill in the blank' template and shoehorn your course into it. Only to realise (after hours of trying to stitch together some disjointed Franken-copy) that the 'blanks' are what you were stuck on in the first place.
Option 3
Ask ChatGPT
Beg the bots for copy that converts—end up with content that sounds like sales copy. Perfect! (Then remember there's nothing worse than copy that sounds like sales copy, and that no human you've ever liked uses words like skyrocket, boost or elevate...)
You need a sales page copywriter who can make your course irresistible to students.
I'm Siobhán James
Professional copywriter for course creators
I write high-converting sales pages for online courses. That means getting all of the knowledge, passion, and insight out of your head—and onto the page in a way that sells.
My clients hire me because they know how valuable their course is, but they can't seem to communicate that on their sales page in a way that resonates with students.
Next steps
Hire me as your sales page copywriter. Help people see the true value of your course.
Contact me