Learning outcomes

Let's take a look at what you'll learn in this course. My aim is to help you set the right price for your course, so you can maximize your revenue and impact. We'll go further than just the theory, and I'll show you how to apply these concepts to your own course.

By the end of this course, you will:

• Understandthe 3 key factors that should influence your course's price.

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  Outlinea 4-part buyer persona to understand your audience's financial context.

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  Defineyour value proposition so you can price based on perceived value.

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  Selecta pricing model that aligns with your course and audience.

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  Communicateyour course's value effectively to justify your price.

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  Understandhow to use discounts and other strategies to optimize revenue.

Next steps

Ready to dive in? Let's start by understanding the key factors that should influence your course's price. We'll start with the theory, then move on to practical exercises to help you apply these concepts to your own course.